Collection: CHUK

Why CHUK?

Is a story about two women whose surnames end in “chuk” - like hundreds of other Ukrainian surnames.
We realized that it was not just a part of our names - it was a part of our identity, and that's how the brand name began!

We created 'CHUK to remind
women of their value.
According to statistics, up to 85% of women in the world doubt themselves. The world too often makes us doubt ourselves: to be more modest, more reserved,
"right". But we believe that every woman deserves the best - right now, without
any conditions.